Kafe Neo was about something timeless and quietly elevated, but still warm enough to want to linger in. The owner's from Greece and knew right away he wanted an owl in it. In Greek mythology the owl belongs to Athena, the goddess of wisdom, so it brings all that history of knowledge and watchfulness with it. It also gave us a strong, ownable mark to build around, which mattered since he's looking to grow past the first spot.

So we built the whole identity around the owl, and worked a subtle cosmic touch into its eyes as a nod to the mythology and a little astrology. The palette stayed warm and calming, the kind that makes a space feel inviting the moment you walk in.